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Give reefs a chance

Integrated marketing campaign

Creative direction
Branding
Website design & development
Social media
Illustration
Animation
Print magazine
Event support
Merchandise

GRaC-bus

Woods Hole Oceanographic Institution launched an integrated communications campaign aimed at increasing awareness of the coral reef crisis and the solutions their scientists are developing to address it. The Creative Studio developed original art and branding that defined the entire campaign.

Our work included social media posts, a themed issue of Oceanus magazine, out-of-home advertising, a website, and support for two events, one virtual and one hosted at National Public Radio’s WBUR CitySpace in Boston. Overall, the campaign resulted in 13.7 million impressions with 3.7 million reach and 2.1 million engagements.

Check out the site we designed and developed.

Merchandise creation

Interested in one? They're available in our store.

social campaign creative direction

WBUR Citispace Event design and support

3D animation work to help the scientist express the work

Special coral issue of Oceanus magazine

Read the magazine.

reading-oceanus